
About Us
Eternal was born in a garage in Redondo Beach in 1998 with a mission to bring creative projects and experimentation to the surf market. Eternal was one of the first surf brands to focus on artist collaborations working with renowned artists such as Russell Crotty and DaveyTree, made extremely high quality surf trunks in-house, introduced a revolutionary surfboard design called the Rocket Squash and put out the documentary surf film "State of S". The Rocket Squash is a bump squash, high performance thruster with a fish-like outline and rocker profile that was built to excel as a groveler in point and beach break surf in and around Los Angeles. Today we're using those same revolutionary ideas to craft and deliver a small curated line of hard and soft goods to outfit you for any adventure around the globe: in the surf, on the sea, in the jungle, in the desert or on the snow.
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